As one of the seven companies that participated in the Alpha release of this new Insights data, we’ve been very excited about the opportunities this new data presents for pages and their fans. Let’s take a closer look at why.
While most discussion around social analytics slips and slides across the valley floor of a wide crevasse between practitioners and business leaders, there has been one metric everyone agreed was important: fans. Fans have been an obvious place to start because your number and everyone else’s have been public for years. Also, there’s a natural, implied value proposition in the metric because it’s about affinity. Surely having a large number of people with expressed affinity for your brand is a good thing (especially if it’s more than your competitor has).